About

Following my Bachelor’s degree in publishing, where I specialised in book packaging and international co-editions, I began my career in international book publishing with a period of employment with Reader’s Digest Children’s Publishing in England, UK.

Then I continued my successful corporate career with various well-known publishing houses in Germany, among them Falken/Mosaik, Random House and Herder.

Before setting up my own business in 2011 I was last responsible for the collectors’ editions at Weltbild as head of their non-fiction direct mail programme.

International book publishing and I were an immediate love match.

But I noticed that foreign rights, licensing and global marketing in publishing weren’t an especially pleasant experience – not for the hard-working publishing pros, not the creatives nor the prospects.

I thought that perhaps I could create the kind of real and professional business that creatives and entrepreneurs would actually like and enjoy while exploring great works to full potential without worrying about global marketing, industry lingo and legalities.

While my high powered corporate days saw me launching major and successfull campaigns for then Europe’s largest media company, flexing my marketing muscles for multiple 8-figure revenues…the shift into “being my own boss” was anything but “high powered.”

After rough first years I doubled down, gave myself permission to pivot and learnt how to do it at scale. I discovered that building my own dream business, was by helping others achieving theirs.

Today The Wittmann Agency is ranked in the top tier of leading agencies worldwide and has been featured in the Publishing Perspectives Magazine and international licensing and merchandising magazine Total Licensing and in many other publications.