Hey, I’m Claudia!
I’m glad to meet you, and look forward to getting to know you! For now, here are a few pieces of me and my story, so that you can know me better.
“Many thanks for your outstanding work, such a masterclass in engagement as always.”Silke F. | Foreign Rights, Licensing & Acquisition | Germany
“I would like to THANK YOU for your always kind, inspiring approach, creative brainstorming and rewarding cooperation. I can’t wait to see what you have up your sleeve next.”Nicole S. | Content Acquisition Specialist | Germany
Following my Bachelor’s degree in publishing, where I specialised in book packaging and international co-editions, I began my career in international book publishing with a period of employment with Reader’s Digest Children’s Publishing in England, UK.
Then I continued my successful corporate career with various well-known publishing houses in Germany, among them Falken/Mosaik, Random House and Herder.
Before setting up my own business in 2011 I was last responsible for the collectors’ editions at Weltbild as head of their non-fiction direct mail programme.
International book publishing and I were an immediate love match.
But I noticed that foreign rights, licensing and global marketing in publishing weren’t an especially pleasant experience – not for the hard-working publishing pros, not the creatives nor the prospects.
I thought that perhaps I could create the kind of real and professional business that creatives and entrepreneurs would actually like and enjoy while exploring great works to full potential without worrying about global marketing, industry lingo and legalities.
While my high powered corporate days saw me launching major and successfull campaigns for then Europe’s largest media company, flexing my marketing muscles for multiple 8-figure revenues…the shift into “being my own boss” was anything but “high powered.”
After rough first years I doubled down, gave myself permission to pivot and learnt how to do it at scale. I discovered that building my own dream business, was by helping others achieving theirs.
Today The Wittmann Agency is ranked in the top tier of leading agencies worldwide and has been featured in the Publishing Perspectives Magazine and international licensing and merchandising magazine Total Licensing and in many other publications.
What’s The Wittmann Agency? and other FAQs
Frequently Asked Questions (FAQs) for „The Wittmann Agency“ services.
• Developing an outstanding, results-getting, money-making online marketing strategy for your business to be more attractive for a global audience
• Representing you and your book(s) to prospects in an eyeball-grabbing, “you had me at hello” piece of presentation
• Identifying value-seeking licensees and prospects around the globe for you and your book(s)
• Avoiding common legal mistakes in global book publishing when it comes to selling, contracting and managing foreign rights worldwide
• Assisting you to promote and market your business efficiently in the rapidly changing online marketplace
Choose one of these three ways to work with me to overshoot your goals in international book publishing.